Paradise Cost
We’re cost focused.
Everything has a cost.
We even describe misses as costs.
The cost of doing nothing.
Opportunity cost.
Sunk costs.
Costs are hard.
Costs sit in the negatives column.
What if we flip that? Reframe our thinking.
All costs are an investment with potential for yield.
The cost of not starting may well be more than the cost of failure.
What will you invest in today?
Want to know more about the author? I’m Michael, co-founder & architect at Redshift Architecture & Art, and founder & coach at Ed Shift, where this article was first published.
Photo by Arthur Brognoli on Pexels
