What’s better, Star Wars or Star Trek?
Star Wars. Right?
Don’t care? With a passion?
Star Waries: Darth Vader is the greatest villain of all time. Star Wars, best!
Trekkies: Klingon! It’s a whole new language. Trekkie awesomeness can’t be beat!
No end of argument will change these minds. It’s tribal.
People need their tribes, we’re a social creature. Tribes are affirming of status, of belief and connections. They begat world views, and world views are grounding. Challenge those world views and the ground falls away. People will tend to retreat to a defensive position and, in that position, are more likely to become increasingly dedicated to their tribal world view.
Facts do not change people’s minds. They challenge world views.
Ever considered why Trump’s approval rating has never dipped below 35%? Why there are many that steadfastly refuse to believe climate change is real? Why there are still those that believe the earth is flat (really)? If you’re interested to go deeper on this, there’s been a great deal of research and writing on this. This New Yorker article is a great place to start.
Too often architects will argue;
We just need to educate people.
We need to better articulate the value we bring.
We need to back it up with research.
It’s not likely to succeed. Not like that.
Awareness does not make change happen.
“Changemaking happens when people fall in love with a different version of the future.” Seth Godin
Architects need to become more empathetic.
Find empathy, find connection, make change happen.
Perhaps it’s time to reframe the thinking.
How might architects educate themselves about how they are perceived? How might they utilise this new understanding to help form a better connection?What do people value? How might architects deliver that better, and introduce what they value too?
How might research reshape architectural practice?
It makes me curious.
How might architects change minds?
How might architects become more empathetic?